My chemical-free makeup routine begain back in 2013 when I stumbled upon two life-changing companies committed to clean beauty – EWG Skin Deep that rates how toxic your makeup is, and the Think Dirty app that allows you to scan barcodes of your personal care products to see toxicity levels.

Considering you absorb 80% of whatever you put onto your skin, I was disgusted to discover that my lotions and potions were filled to the brim with some BAAAAADDD stuff.

No bottle went unturned in my bathroom. If I couldn’t pronounce the ingredient – it was GONE! I was disappointed to think of the high priced investments we make into these crazy products pumped full of chemicals. After throwing out everything from perfume to lotion to $30 mascara, I was NOT going to give up my hope on finding green beauty. 

After years of trying and testing out different brands who actually give a shit about your skin, I found my most favorite brand EVER!! Let me introduce to you 100% Pure!!!

I’ve had the pleasure of watching this brand evolve and meet the needs of the ever-growing green beauty community. I’ve seen their quality continue to improve, their branding stay in alignment with their purpose of being completely toxic-free and the creation of innovative new plant-based products.

Passion is the fuel of creativity. Tweet it!

Passion is something I look for in people, in companies, in life, and in myself. Passion is the fuel of creativity. Without passion – what’s the point?

Working in the beauty industry for over a decade, I get asked all the time what the latest trends in the beauty world are.

I’ve become more aware of what’s going on behind the scenes and upon taking a deeper look, I’ve found major companies performing animal testing and using man-made chemicals that can cause cancer! So now we see a culture of green beauty emerging again. Before all this man-made stuff, humans turned to mother nature’s beauty to help enhance our own.

Why in the world would we use toxic products when they charge us an ARM & LEG for them and not consider looking back to nature for the cure? Everything man is trying to imitate is naturally found in Mother Nature. Well, 100% Pure has. Their products contain fruit pigment dyes, absolutely no toxins, and OMG does it work! (I also caught wind that they will soon be 100% VEGAN too! YAY!)

I’m obsessed with their blackberry pigmented liquid eyeliner and mascara. I’m wearing blackberries on my eyes. How cool is that!? 

Without further ado, I share with you my morning skin care and makeup routine. Somedays I go heavy on the skin care and light on the makeup and vice versa.

100% Pure offers SOOOO many incredible plant-based beauty + skin care products and I have never been disappointed trying anything they have to offer.

Below are my CHEMICAL-FREE FAVES that get used on the daily…


Eucalyptus Seafoam Scrub // This is my true blue. I use this gentle scrub daily. The minty freshness is the perfect cool morning kiss I need to start the day off feeling invigorated!

Richly foaming, detoxifying blend of seaweeds, invigorating mint essential oils, skin softening rosehip oil and green tea washes away Fruit Dyed Makeup and other impurities.

Blood Orange Cleansing Balm // This is one of their newest products and I’m obsessed. It’s perfect for taking off my liquid eyeliner and mascara. This is definitely a thicker feeling product, but leaves your skin feeling soooooo soft!

This delicious orange-scented cleansing balm gently cleanses while leaving skin soft and supple. Organic coconut and olive oils melt into a silky oil texture on contact and sweep away stubborn makeup, debris, and impurities. Simply wipe away the cleansing balm with a warm damp cloth and rinse.

Ginseng-Collagen Boost Mask // Such a fun mask to walk around the house and scare my cat  Noodles with! I love the tightness and softness of my skin after using the mask. (It’s just as soft as my hairless kitty’s skin! LOL!)

Ginseng is a highly anti-aging, skin revitalizing root packed full of phytonutrients. Ginseng increases collagen production for firmer, more elastic skin. The mask material “hydrogel” is composed from 95% organic aloe water) and 5% plant cellulose made to intensely hydrate. The longer you leave the mask on your skin, the thinner the hydrogel mask becomes because the water gets absorbed. The hydrogel assists in delivering active ingredients onto your skin.

Vitamin C Serum // Luuuuvvv this stuff as a gentle peel. The acid in Vit C are great for removing the top layer of damaged skin!! Doesn’t sting like harmful retinol.

Stable, potent Vitamin C boost for all skin types to encourage collagen production, brighten skin tone and to stimulate cellular renewal. Lightweight and absorbs quickly. Use on clean skin, under other treatments or alone.


Konjac Sponge: Charcoal // I use this little guy to help shrink my pores and remove nasties that get caught up in ’em.

An all natural sponge made from 2 simple ingredients: detoxifying konjac plant and bamboo charcoal. This soft sponge helps to draw dirt, oil, cosmetics, environmental pollutants and other impurities from facial pores, while buffing away dead skin cells, bumps and flakes for a smoother complexion. So gentle, it’s suitable for even the most sensitive skin.

Mattifying Primer // A must have for when I’m working behind the chair. This stuff keeps my skin from looking like a grease ball. I also love it because it smoothes out my pores and makes for the perfect moisturizer and primer in one!

Silicone free primer infused with skin plumping seaweed collagen makes cosmetic application flawless and last longer; fills in lines for smoothness while keeping excess shine away.

Makeup Blender // You’re living in a cave if you haven’t seen one of these cuties before. This blender ball helps to smooth out your foundation or tinted moisturizer. (I won’t lie though, sometimes I use my hands!)

This latex free, odor free Fruit Dyed Makeup blender will produce a seamless, natural, dewy finish. Use the pointed side for hard to reach places like around the nose and under the eye and the round side for the base of your foundation and/or blush for the cheeks. Unique teardrop design allows you to reach even hard-to-reach spots like around your nose and under the eye.


Bamboo Blur Tinted Moisturizer: White Peach // This is their newest product and it’s PERFECT. This is like Photoshop in a bottle! It literally blurs out the pores. It’s super light weight with GREAT coverage. Happy happy girl.

Keep skin hydrated and supple while providing lightweight coverage from natural fruit and vegetable pigments with 100% Pure’s Bamboo Blur Tinted Moisturizer. Skin nourishing ingredients like pomegranate and avocado seed oil provide antioxidants and moisture, while purely natural bamboo silica diffuses pores, smoothes fine lines and creates a divine, soft-focused look. Lightly set this tinted moisturizer with a small amount of Bamboo Blur Powder for a delicate, airbrush style finish.

Fruit Pigmented Healthy Foundation: White Peach // I’ve been using this liquid foundation for years. Until the new Bamboo Blur tinited moisturizer came out I used this guy on days I went “heavy on the makeup”. Fabulous coverage. Perfect texture. Not too oily. Feels lightweight.

Rich and creamy, full coverage Fruit Dyed Makeup that conceals all imperfections so you look like you have perfect skin without looking or feeling heavy. Crème to matted powder finish makes your skin velvet soft. This is enriched with antioxidant packed super fruits, vitamins and other skin nourishing nutrients. Colored from the pigments of fruits and vegetables rather than being colored from minerals or synthetic dyes.


Fruit Pigmented Foundation Powder: White Peach // GO-TO! This is my favorite plant based powder I’ve ever come across. Buildable. Great coverage. Looks perfect by itself. I use this on days when I’m rushing out the door and need a quick lighten and brighten to my face!

Super lightweight face powder to give you a beautiful, flawless, poreless complexion. Use alone or over our tinted moisturizer. All natural formula packed full of anti-aging vitamins, antioxidants and skin purifying eucalyptus, soothing calendula, chamomile and rose, oil absorbing rice powder and flattering color from fruits and vegetables. Does not contain talc, chemical preservatives, fragrances or any other toxins



Fruit Pigmented Blush: Pretty Naked // Trust me – it’s not that dark in person! I love this blush color to give a warm glow with a hint of rose. I love this one so much that I’ve never even messed with another color.

This fruit pigmented blush makes you sparkle and shine! This blush is colored with antioxidant and vitamin rich fruit pigments instead of minerals or synthetic dyes.

Gemmed Luminizer: Rose Gold // Another newish product from Pure. This is the perfect answer for Goddess glowing skin. It leaves the most gorgeous shimmer everrrr. It’s like I’ve been kissed by a fairy!

Rose Gold is a warm peachy golden luminizer with golden yellow shimmer. 100% PURE®’s Gemmed Luminizer reveals glowing & luminous skin with light reflecting gemstones. Colored from antioxidant rich fruit pigments, rather than harmful synthetic dyes.


Long Last Liquid Eye Liner: Blackberry // On the glad days, you bet I’m wearing this stuff. I absolutely love the color and the coverage. It lasts all day without smuding. #obsessed

An all natural liquid liner richly pigmented from crushed, micronized black tea leaves instead of harsh synthetic dyes. Long lasting, smudge proof for all day wear. Safe and gentle enough for sensitive eyes – no artificial fragrances, no chemical preservatives or any other toxins for your sensitive eyes. Water resistant.

Maracuja Mascara: Blackberry // Finally a mascara that makes my lashes feel fabulous! I love how easy to remove this mascara is. In a perfect world, it would look like I have fake Hollywood lashes on, but the point is going GREEN! Love the blackberry color!!!

100% Natural mascara colored from black tea leaves and infused with lash conditioning nutrients. Holds curls, lengthens and separates while creating luscious volume. Free of harmful toxins, chemicals or any other harsh ingredients.

Lip Caramel: Red Velvet // They aren’t joking when they say caramel. This stuff tastes AWESOME! We consume about 72% of what we put on our lips so knowing this stuff comes from plants and tastes divine. I’m ok with it! 🙂

Intense, deep saturation of gorgeous colors colored from fruit, root and achiote seed pigments in a base of lip softening pomegranate oil and cocoa butter.

Cocoa Butter Semi-Matte Lipstick: Tempest // This is my “diva” girl lip color. I love how smooth the lipstick glides on and how long it lasts! These lipsticks leave my lips feeling sooooo fab. 

Tempest, an ultra violet, semi-matte, opaque & long-wearing lipstick. 100% PURE’s innovative all-natural formula ensures your lip color always looks vibrant, rich and full, never dry. Formulated with healthy fruit pigments and a nourishing blend of cocoa butter, shea butter and vitamin E to moisturize while providing intensely rich color.

I wanna hear from you!

What are some of your favorite green beauty products?! Share in the comments below.

Damn right this page contains affiliate links because these products are AWESOME!!!

  1. Penny Pettman says:

    Love your site – do you have any suggestions for eye make up primer which makes it last all day? I have been using Urban decay, but the ingredients changed at the same time I became conscious of not using nasty chemicals. I do so much exercise and get so sweaty I really need something to keep it all in one place x

    • Thanks for checking out the site! I’m kind of in love with Cover FX at the moment and they have an Anti-Age Smoothing Eye Primer that is great for hydrating and prepping eyeshadow. Just picked up the Cover FX Power Play foundation and I’m IN LOVE! They are vegan, gluten/sulfate free and all the good stuff created by a dermatologist so I think you’ll really like this line if you haven’t tried them out. xo

  2. Dara says:

    Dying about the Noodles comments Love this and have been looking for a skin care regime, so thanks girl!


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Leave a comment





Join our conscious CEO coaching club for monthly mindset upgrades, lifestyle hacks, and spiritual tools to elevate your soul and uplevel your business.