“There’s so much potential to craft your dream career if you’re willing to explore, get a little uncomfortable and push yourself a bit.” – Jodie Brown
How often are you truly showing up as your authentic self in your marketing?
In today’s digital world, social media is the ultimate playground for both businesses and individuals to connect with their audience and build a tribe of loyal followers. But let’s face it, with the endless stream of content out there, it can be a real challenge to break through the noise and make a lasting impression. This is where the power of authenticity comes into play, and our friend, Jodie Brown, has been an expert in making this happen for herself and her clients for years! Jodie’s focus is to help you use your social media and online presence to connect with your dream clients.
In this episode of The Elevated Life podcast, we’re sharing “The Power of Authenticity in Marketing with Jodie Brown” so you can build a career and life you are obsessed with. If you’re leveraging the power of social media to build your brand or business, this episode is a MUST listen!
Tune in to hear:
- The primary platforms Jodie chooses to market herself on
- Mindset shifts to implement so you can view social media as an opportunity, not a burden
- How to move past the fear of being sleazy when marketing your business
- Tips to stay confident during times of low engagement
The Power of Authenticity in Marketing with Jodie Brown
Creating Meaningful Connections
At its core, authenticity is about being your true, unfiltered self and sharing real experiences and emotions. When brands and individuals show their authentic side, it’s like waving a magic wand that forges a deeper connection with their audience. People today are hungry for authenticity and crave content that’s raw and honest. By simply being yourself, you create a space where your audience can relate, trust, and genuinely engage with you.
Sharing the Highs and Lows
When it comes to building a transformative brand, it’s not just about flaunting your wins; it’s also about embracing the bumps along the way. These moments of vulnerability humanize you and show your audience that you’re as real as it gets. By sharing your journey, you inspire others to keep pushing forward and reflect that success isn’t always a straight line. This authenticity deepens the bond and trust between you and your audience.
Marketing with Transformation
In the world of marketing, a transformative brand doesn’t dwell on pain points or lack. Instead, it shines a spotlight on the positive changes and dreams it can bring to its audience. While old-school marketing might aim to poke at your insecurities, a transformative brand chooses to uplift and inspire. By showcasing how your product or service can be a catalyst for transformation, you send out a powerful and empowering message that resonates with your audience.
Balancing Personal Content with Value
To foster a true connection with your audience, it’s vital to balance your personal stories and content that speaks to your followers’ needs and interests. Your unique experiences are what make you stand out, but it’s equally important to provide value that matters to your audience. By mapping out topics that cover both your personal journey and what resonates with your followers, you’ll craft a content strategy that truly speaks to your tribe.
Highlights from The Power of Authenticity in Marketing with Jodie Brown
[04:58] Jodie’s mom’s love for her inspired her to become a stylist and start her dream career.
[10:42] The message Jodie received on Instagram in February 2020 that changed her perception of using social media.
[12:08] How Jodie realized that Instagram was a tool that could be leveraged for a successful business.
[21:52] Tips to reality check yourself and your relationship with social media to detach from emotions.
[24:08] Why you need to balance personal interests with your audience needs to create a clear identity.
[32:07] Jodie’s choice to focus mainly on Instagram instead of TikTok
[37:02] The importance of brand clarity and fundamentals, not just hacks and tricks in case Instagram shuts down.
[39:17] The power of being vulnerable and authentic in your marketing.
[52:02] Mindset shift: sales is not about convincing but about showing up positively and making an impact.
[00:59:44] How you can join Jodie’s upcoming retreats in Italy and Spain.
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